CEO MESSAGE
CEO / Takeshi Iryo
I founded WAKEI Inc. out of a profound sense of crisis and responsibility, shaped by more than 25 years at the forefront of the digital industry.
BRINGING THE WORLD’S BEST SOLUTIONS TO JAPAN–TAIWAN BUSINESS.
WAKEI is a digital marketing company purpose-built to accelerate business between Japan and Taiwan — combining best-in-class global adtech with proprietary first-party data.
As a platform-agnostic Independent Trading Desk (ITD), we hand-pick and operate the world's leading adtech solutions on behalf of our clients.
Through strategic partnerships with Taiwan's top digital players — Hotai Group, Invos Data, and Funliday — and Japan's adtech leader MicroAd, we bridge the Japan–Taiwan market with precision and transparency.
MISSION
Binding Wisdom. Forging Harmony.
Leading Humanity Toward
a More Prosperous World.
The name WAKEI (和慧) unites two ideals: wa (和) — harmony across diverse values and cultures — and kei (慧) — the foresight and wisdom that technology and data make possible. Together, they define our purpose: to build a future where borders are bridges, not barriers.
Services
Two integrated service lines — powered by proprietary data and global adtech expertise — built to unlock growth across the Japan–Taiwan corridor.
Independent Trading Desk (ITD)
As a platform-agnostic Independent Trading Desk, we hand-pick the world's best-in-class adtech, leverage proprietary data, and run campaigns directly — with no media bias, no hidden markups, and full transparency at every step.
Highly Transparent Advanced Operations Proprietary Inbound Audience Signals Global Adtech, Locally Deployed
Japan-Taiwan Cross-Border Marketing Business
We provide total production—from strategic planning to execution—for Japanese companies expanding into Taiwan, and Taiwanese companies entering the Japanese market.
Data-Driven Brand & Retail Co-Marketing Unmatched Local Network & Execution Speed End-to-End Growth Support
NEWS
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Press ReleaseWAKEI Inc. Completes Seed Round with Taiwan's Hotai Group Co-Founding Family Investment Firm and Japan's Leading Adtech Company MicroAd
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AnnouncementLaunched a Japan inbound coupon program in partnership with Invos Data, Taiwan's leading consumer purchase data platform.
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AnnouncementLaunched 'Funliday Offers,' a Japan inbound coupon program in partnership with Funliday, Taiwan's leading travel itinerary app.
Shareholders
Ho-Chwan Investment Co., Ltd.
“An investment company led by members of the co-founding family of Taiwan's Hotai Group”
An investment company established by members of the co-founding family of the Hotai Group, Taiwan's largest mobility conglomerate and the general distributor for Toyota, Lexus, and Hino Motors in Taiwan. Backed by the Hotai Group's extensive network and trust built over 70 years in Taiwan, as well as extensive business assets spanning mobility, finance, and retail, Ho-Chwan Investment supports the construction of next-generation digital infrastructure.
MicroAd, Inc.
“A leading AdTech company operating one of Japan's largest data platforms.”
Established in 2007 as a spin-off from an internal business of CyberAgent, Japan's largest internet advertising company. Listed on the TSE Growth Market in 2022. MicroAd continues to lead the Japanese AdTech market by providing data solution services that analyze and utilize vast amounts of consumer purchasing data and behavioral logs. For WAKEI, MicroAd serves as a key strategic partner — providing advanced adtech capabilities and accelerating our growth in the Japanese market.
Company Profile
- Company Name
- WAKEI Inc.
- Established
- October 2025
- Board of Directors
- Takeshi Iryo (CEO) Wang-Teh Ko (Director) Yoshiki Enohara (Director)
- Head Office
- 9F, GranTokyo South Tower 1-9-2 Marunouchi, Chiyoda-ku Tokyo 100-6609, Japan
- Capital
- Approx. 130 million JPY (including capital reserve)
- Major Shareholders
- Ho-Chwan Investment Co., Ltd. MicroAd, Inc.
- Business Areas
- Japan–Taiwan cross-border digital marketing Programmatic advertising operations Global market entry support